Crafts with a Global Vision
NICARAGUA
To compete in international markets, businesses have to understand distribution channels, sector tendencies and target market demands. Artisans in three Central American countries – Guatemala, Honduras and Nicaragua – have chosen to improve their products and techniques in order to reach international markets and increase their sales in the region.
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Facts and Stats
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Project beneficiaries are in Guatemala, Nicaragua and Honduras.
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The project supports training in product design and development for over 140 artisans, promoting their access to international markets.
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550 microproducers have increased their value added in production by at least 20%.
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The beneficiaries are mainly women (60%) in rural areas (90%).